TikTok Marketing 101
One-minute visual course orientation
About Course
What you will learn
Build practical understanding of TikTok Marketing 101 through 3 focused modules and 12 action-led lessons. Each lesson includes an explanation, key points, a guided process, a practical activity, a knowledge check, saved learner notes and a completion checklist.
- Explain and apply the core ideas in TikTok Foundations.
- Explain and apply the core ideas in Content and Trends.
- Explain and apply the core ideas in Advanced Strategies and Growth.
- Build a practical TikTok Marketing 101 action plan with a measurable review point.
Watch before you begin
Your course video guide
Each one-minute guide loads only after you press Play, keeping the page quick on desktop and mobile.
Estimated duration: 6 hr 15 min
Course modules
- TikTok Foundations – 4 lessons
- Content and Trends – 3 lessons
- Advanced Strategies and Growth – 5 lessons
Course Content
TikTok Foundations
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Introduction to TikTok Marketing
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Understanding TikTok’s Algorithm
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Setting Up Your TikTok Business Account
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Defining Your Target Audience